Fennica Gaming launches eInstant portfolio with Brightstar Lottery in Italy

Fennica Gaming, a leading provider of lottery and gaming solutions and a subsidiary of Veikkaus, has launched its eInstant game portfolio with Brightstar Lottery. The collaboration marks a key milestone in Fennica Gaming’s European growth strategy and strengthens its position in one of Europe’s largest regulated gaming markets.

Under the agreement, Fennica Gaming’s eInstant games will be made available in Italy through Brightstar Lottery own online offering as well as its extensive network of licensed online gaming operators. This includes distribution through the concessionaire for Italy’s exclusive Instant Lottery Concession and across its network of licensed online gaming operators. This ensures that players across virtually the entire regulated Italian iLottery market will gain access to Fennica Gaming’s content.

The launch is particularly significant as it is the first time that eInstant games developed by an independent international lottery studio are being introduced to Italian players through Brightstar Lottery’s platform. Brightstar brings the most entertaining games on the market to their players in Italy, and the addition of Fennica Gaming’s portfolio further broadens the choice of premium digital lottery entertainment available to Italian players.

“Being selected as the first external and international partner to integrate with Brightstar Lottery’s platform is a true honour for us,” said Jonas Reuter, Chairman of the Board of Fennica Gaming. “We are thrilled that Brightstar chose Fennica Gaming as their first international content partner. It is a strong recognition of the quality and performance of our games. We are confident that our portfolio – built on decades of lottery expertise and continuous innovation – offers one of the best and most competitive eInstant offerings available on the market today.”

Fennica Gaming’s eInstant portfolio combines engaging gameplay and innovative mechanics with lottery-grade security, responsible gaming principles and proven player appeal. Drawing on decades of experience from the Finnish National Lottery, the games are designed to deliver entertaining digital experiences while upholding the highest standards of player protection and regulatory compliance.

“We are delighted to welcome Fennica Gaming to our content ecosystem and to introduce their eInstant portfolio to Italian players,” said Alessandro Paciucci, CEO of Lotterie Nazionali – Brightstar Lottery. “Fennica Gaming brings a unique combination of Nordic lottery expertise, innovation and solid game performance. Their content perfectly complements our existing portfolio and supports our ambition to offer Italian operators and players a diverse, engaging and responsible entertainment experience. We look forward to a long and successful partnership and to further expanding the range of high-quality digital lottery content available across our network.”

The partnership underlines both companies’ commitment to innovation, responsible gaming and delivering premium digital lottery experiences to players in regulated markets. By integrating Fennica Gaming’s eInstant games into Brightstar Lottery’s platform, Italian operators can benefit from a broader, high-performing game selection, while players gain access to new, entertaining and trusted digital lottery experiences.