Fennica Gaming and Future Anthem announce real-time AI partnership

Fennica Gaming, the leading B2B partner of lotteries and licensed operators, and Future Anthem, the real-time AI platform powering personalisation for the global gaming industry, are anounncing a partnership. Future Anthem’s full product range will now become available to customers of Fennica.

This partnership offers our customers the opportunity to take advantage of Future Anthem's real-time AI platform, which includes Real-Time Experiences, Dynamic Audiences, and Content Recommendations modules across draw-based, casino, sports, instant win and bingo products.

Leigh Nissim, CEO and Founder, Future Anthem, says:

“Anthem works with leading lotteries globally who are committed to giving their players the most personalised experiences – and Fennica has built a well-deserved reputation for trust and innovation. This partnership will support their ambitions to continue to lead across multiple markets, and it reflects the growing demand from lotteries for real-time personalisation.”

Luai Mahjneh, SVP, Ecosystem and Platform, Fennica Gaming, adds:

“This partnership with Future Anthem aligns with our strategic vision to build sustainable growth through responsible gaming, long-term player engagement and continuous learning driven by real player data. We look forward to working with a truly innovative partner to further strengthen our ability to deliver responsible, player-centric game experiences to our B2B customers.”

To learn more about Future Anthem and how it powers personalisation for the global gaming industry, visit www.futureanthem.com.

About Future Anthem

Future Anthem’s real-time AI platform powers personalisation for everyone – purposely designed for the gaming industry.

Future Anthem delivers personalised player experiences at scale in under 100 milliseconds, enabling operators to act in the moment, increasing engagement and driving sustainable growth.

Future Anthem is trusted by leading global brands across Europe, America and Canada, including commercial operators such as Flutter, evoke, Betsson, Bet365 and Buzz Bingo, as well as regulated lotteries including BCLC, OLG, Allwyn and LQ. We also collaborate with industry platforms such as EveryMatrix, OpenBet and Playtech, and super-charge CRM systems with personalised player stories.