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Latvijas Loto and Fennica Gaming Partner Up to Offer the Highest-Level eInstants in a New Category

Latvijas Loto and Fennica Gaming, subsidiary of the Finnish National Lottery Veikkaus, have started a partnership to provide eInstants – interactive lotteries of the highest level – for Latvian players. This new category of eInstants, titled Loto Parks, was launched in January. It offers unique eInstants by Fennica Gaming, with an excellent game experience and an outstanding visual and audial quality. Latvijas Loto is the first company that offers Fennica Gaming eInstants with all the highly modern platform services called Games as a Service (GaaS).

Two games images and Fennica Gaming's and LatvijasLoto's logos

“The cooperation agreement with the leading Finnish developer of interactive lotteries Fennica Gaming provides ample opportunities to supplement the product range of Latvijas Loto with new and unique top-level eInstants. EInstants are an innovative direction of the lottery, like the instant lotteries – where each draw is a lottery ticket, providing you the opportunity to enjoy yourself, try your luck, and possibly win. In addition, personal interaction and the gaming elements make the entertainment even more exciting,” explains Edgars Lediņš, Chairman of the Board of Latvijas Loto.

Fennica Gaming offers the highest-level, responsibly proven eInstants with an excellent gaming experience, valuable prizes, and outstanding visual quality. The company combines innovative thinking and design with proven technologies and broad-ranging responsible entertainment options. All the games are provided as Games as a Service, GaaS.

“Latvijas Loto's eInstant GaaS integration was highly successful, as the digital facilities of both partners were already at the highest level. Latvijas Loto is an excellent example of a trailblazing lottery to build a partnership with. Therefore, both parties were thrilled as the games were launched,” describes Timo Kiiskinen, Managing Director of Fennica Gaming.

“The integration project, together with the thorough instructions, was described as "easy and well organized" by our dedicated experts, assisted by Fennica. As the games and the new category went live, they immediately gained major interest from Latvijas Loto online clients. We are really pleased about the successful launch of the new games for our players,” rejoices Kristians Purvins, Product Development of Latvijas Loto.

The partnership between Latvijas Loto and Fennica Gaming will continue with many new games in the coming months.

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