September 6th, 2023, Louisville, KY – Partnership moves from signed contract to first lottery launch in two months.
Forming the lottery industry’s first Louisville to Helsinki partnership, US-based EQL Games and Veikkaus subsidiary Fennica Gaming are announcing a partnership to make Fennica’s world class iLottery content available for lotteries across North and South America. This partnership has already produced results as the two companies have previously deployed games in South America and have plans for a U.S. debut later this year.
“When I first introduced to the content from Fennica, I was very impressed by what I saw,” stated EQL Games CEO Brad Cummings. “Lotteries are thirsting for games that play more like social gaming products, and clearly Fennica has mastered this approach. We are truly excited to see how these games perform in the market and how they will positively impact the iLottery market in the Americas.”
“We are elated to form this partnership with EQL Games that offers a wide library of our gaming content to their customers,” said Fennica Gaming SVP of Customers and Marketing Joni Hovi. “The cooperation with such a dynamic partner has started strong, and the feedback from their customers has been very positive. Our games have stood out as being different, entertaining and qualitative and we can’t wait to see how they perform in these new markets.”
Fennica Gaming products have been heralded for their unique style and game play. Content ranges from simple scratcher products to dynamic social games that emulate the style of games such as Candy Crush. Due to a proprietary algorithm, these remain game of chance products and have been certified as such. EQL Games is already offering products in multiple countries, including the U.S., and has a pipeline of upcoming launches that includes Canada, Europe and greater expansion in the U.S. and South American markets.