From Sauna Benches to Dutch Screens: Our Titles Go Live with Gaming1 at Circus.nl

Fennica Gaming, the innovative game studio with deep Nordic roots, is proud to announce that its exciting portfolio of online casino games is now live in the Netherlands also via Gaming1 Circus.nl, Gaming1’s licensed Dutch online gaming platform. The partnership between Gaming1 and Fennica Gaming is a natural fit, as both companies share a long-term commitment to operating exclusively in regulated markets, where compliance and player protection are central.

The partnership is the culmination of a uniquely Finnish beginning, one that started not in a boardroom, but on the benches of a sauna. At a major industry event, Fennica Gaming captured the essence of its heritage with a booth designed as a traditional Finnish sauna, its walls famously stating: “In Finland, all the major decisions are made in the Sauna.”

It was in this memorable setting that Essi Ora, Head of Games at Gaming1, sat down, and a pivotal conversation began.

“The sauna is a sacred place in Finnish culture for open discussion and important decisions. Our booth was an invitation to experience that. When Essi joined us on the sauna benches, we immediately bonded. We cut through the noise of the trade show and had a genuine conversation about our games, our philosophies, and what we could achieve together. It was the perfect, unconventional setting to forge a partnership built on trust and a shared vision. Now, seeing that decision come to life with our games on Circus.nl is a fantastic moment for our team.” explains Joonas Tirkkonen, Sales Manager at Fennica Gaming.

With the games now live, Fennica Gaming is entering a crucial and exciting phase: gathering performance insights and player feedback. This information is the lifeblood of the studio’s development process.

“We are obsessed with player feedback and preferences. The launch in the Netherlands gives us an incredible opportunity to better understand how our games perform and how players engage with different game experiences in a regulated environment. Together with Gaming1, we look forward to analysing performance insights that will help us continuously improve the quality and diversity of our portfolio. These learnings are invaluable and are channelled directly back to our game development teams, enabling them to create engaging experiences while meeting the expectations of regulated markets,” Tirkkonen continues.

The enthusiasm for the collaboration is mutual. Gaming1 has found a partner in Fennica Gaming that aligns with its own commitment to quality and innovation.

“Partnering with Fennica Gaming has been a breath of fresh air. It's rare to find a studio that combines creativity with such an agile and collaborative approach. The story of how our partnership began in their sauna booth is one we’ll be telling for a long time! We are thrilled to introduce their unique Nordic-born games to the Dutch players on Circus.nl and expect this mutual journey to be a great success. We look forward to building this partnership together and delivering engaging experiences to our Dutch players in a responsible and sustainable way,” Commented Essi Ora, Head of Games at Gaming1, on the new partnership

About Gaming1:
Gaming1 is a major actor in technology and both land-based and online entertainment (casino, sports betting and poker). A market leader in Belgium with its Circus and 777 brands, the Group operates across six European countries through its proprietary technology platform. Gaming1's ambition is to become the European reference in technology-driven gaming and entertainment.

Learn more at www.gaming1.com.

About Circus.nl:
Circus.nl is a leading online casino and sports betting operator in the Netherlands. Powered by Gaming1's proprietary technology, it offers a comprehensive gaming experience in a safe and responsible environment. Fully licensed and regulated by the Dutch Gaming Authority (Kansspelautoriteit), Circus.nl is part of Gaming1's ambition to become the European reference in technology-driven gaming and entertainment.

Learn more at https://www.circus.nl/en