Fennica Gaming strengthens North American growth: launches games in Ontario with Betty Gaming

Fennica Gaming, a leading game provider, has taken a significant step in its international growth strategy with the launch of its games in Ontario, Canada. The entry into the regulated Ontario market follows the company’s business-to-business gaming license approval in the province and marks an important stage of Fennica Gaming’s expansion in North America.

The launch is carried out in cooperation with Betty Gaming and brings Fennica Gaming’s game portfolio to Ontarian players for the first time.

Strategic market expansion to Ontario

“Our expansion into Ontario, Canada is an important milestone in Fennica Gaming’s broader market expansion strategy. In the first phase we received a B2B license in Ontario, and now we are proud and happy to see the first go-live in Ontario. This is a market that values high-quality, responsible entertainment, and we believe our Nordic by Nature games will resonate very well with local players.” says Joni Hovi, Senior Vice President at Fennica Gaming.

The Ontario launch is part of Fennica Gaming’s long-term plan to grow its international presence through regulated, high-standard markets, working closely with selected operator partners.

From first meeting to live games

The collaboration between Fennica Gaming and Betty Gaming has its roots in industry events held in both Canada and Europe.

“The discussions were launched by our Dutch ambassador Mr. Ron Goudsmit from easyplaytime and were held in Canada. After meeting with Betty Gaming’s top management we agreed to continue discussions with their professional team. We were introducing our games at an industry event and soon after we signed a contract to deliver our iCasino games to the Ontarian markets. Now we are happy to share that our games are live in Ontario, Canada. This launch is a great example of how strong partnerships, shared vision and consistent dialogue can turn meetings at events into concrete, mutually beneficial cooperation”, explains Joonas Tirkkonen, Sales Manager at Fennica Gaming.

Betty Gaming: ‘Perfect themes for the Canadian market’

Betty Gaming sees strong potential in Fennica Gaming’s portfolio, particularly in the Canadian context.

“I met with the Fennicans at an industry event and immediately loved the themes and the quality of Fennica’s games,” says Paraskeva Smirnova, Senior Casino Operations Manager from Betty Gaming. “They have many themes that fit perfectly for the Canadian markets. We agreed on the best timeline to launch the games, and the collaboration has been excellent and inspiring from the very beginning. We expect to launch many more Nordic-born games together and believe that Fennica Gaming’s content will be a strong addition to our offering for players in Ontario.”

About Betty Gaming:

Betty was founded in 2022 to challenge the vast landscape of online casinos made for sportsbetters. Betty is here to build a friendlier and safer online casino experience for all slot lovers.

Find out more: https://betty.com/

About Fennica Gaming:
Fennica Gaming harnesses an entire Gaming Universe with a variety of games, renowned game studio, high-end gaming solution, vast customer input, and decades-long operator experience of the parent company Veikkaus. With a growing portfolio that now includes eInstant and online Casino games, Fennica Gaming partners with licensed operators worldwide to enhance player engagement through innovative content. Fennica Gaming believes that success is built on putting the players first.

For more information, visit fennicagaming.com OR https://www.linkedin.com/company/fennicagaming