Fennica Gaming launches its iCasino games in Italy with Sisal

Fennica’s Games are now live on Sisal’s iCasino platform, marking Fennica Gaming’s official entry into one of Europe’s largest and most advanced regulated gaming markets. This collaboration highlights Fennica Gaming’s ambition to deliver responsible, entertaining, and proven digital gaming content to new international audiences through trusted local partners. The collaboration further deepens the long-standing relationship between Fennica Gaming, Veikkaus Group and Sisal.

“Italy is one of the most important markets in Europe, and Sisal is the largest – or one of the largest – operators in the country, with well over a third of the market. We have known each other for a long time, going back to the days when we worked together to build EuroJackpot. This new cooperation opens the next chapter in our collaboration, moving into continuous content service provision.” says Joni Hovi, SVP Customers and Marketing at Fennica Gaming.

“Fennica Gaming delivers its eCasino Games as a Service to Sisal through a direct technical integration, without intermediary aggregators. This model allows for close collaboration and efficient delivery of new titles that is built on a proven foundation of mutual success. With over a decade of experience creating online casino games, our portfolio has achieved a commanding market share of over 50% in our highly competitive Finnish market, competing alongside the world's top international titles. I’m looking forward to seeing how the players in Italy enjoy our games.” Shares Kirsi Lagus, SVP Portfolio and Product development from Fennica Gaming.

Fennica Gaming's continuously expanding portfolio contains categories of classic hits, global fan-favorites, and unique signature games, ensuring a compelling and diverse offering for a wide spectrum of player preferences. The collaboration with Sisal provides the ideal platform to introduce these popular titles to Italian players. This launch marks a key milestone in Fennica Gaming’s international expansion and underlines the strategy of delivering proven, entertaining, and responsible gaming content to new audiences through collaborations and partnerships with market leaders.