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Fennica Gaming expands to a new vertical - Fennica Gaming’s VLT content available now through IGT’s VLT-platform

Fennica Gaming and IGT have agreed on a supply of VLT games on IGT’s platform. This entails that Fennica Gaming’s VLT content selection will reach an entirely new era and makes the games available internationally.

The cooperation starts with Svenska Spel in Sweden and the agreement includes supplying multiple games to approximately 4000 VLTs all over Sweden, with the first game to be released to players now.

“IGT’s open technology has enabled us to supply our VLT games tailored for Svenska Spel’s needs. For us, it has been of utmost importance to listen to the market’s wishes and to share the professional expertise we have within Veikkaus Group,” says Timo Kiiskinen, Managing Director of Fennica Gaming.

“IGT has been the supplier of VLT system and content to Svenska Spel for many years with the current contract extended by another 3 years. Providing world-class content attuned to the specific Swedish player, market and regulations has been our priority throughout. Having worked with Fennica on a number of business opportunities and witnessed the very successful and localizable VLT content of its mother company Veikkaus, it was only natural to sign a cooperation agreement ensuring Fennica VLT content would become available to Svenska Spel initially. We are excited about the collaboration with Fennica and we are certain their content will complement the already successful IGT content available in Sweden,” says Rene Dissing, Account Development Manager from IGT.

“IGT brought us to visit Fennica Gaming to learn about Finnish game development. We were instantly impressed by the Finnish games and how well they would fit into our special retail environment, both to the restaurants and to the bingo and pool arcades. The games are not too casino-like but they are perfectly suited to this particular sales channel, which foregrounds entertainment,” says Joakim Åberg, Product Director Vegas from Svenska Spel.

“Integrating Veikkaus’ WEB-technology-based games into the hardware of the business partner (IGT) demands outstanding technological expertise from us, and that is what we are currently making use of. The localization of the games, i.e., adjusting them to fit IGT’s customer’s needs, and for their legislation and language, is carried out in cooperation both with the parent company and our Game Family partners. On top of that, such a process of integration, together with the introduction of a new game vertical into our selection, is a truly thrilling operation,” says Kirsi Lagus, SVP of Products and Portfolio from Fennica Gaming.

“It is a pleasure to see that the demand for Finnish game and product expertise keeps increasing and extending. We made our way to the selection of an international business partner and got to sign a new kind of significant cooperation deal with IGT. Their customers will now have access to amazing new games, and this is a start for the future collaboration with IGT,” says a pleased Joni Hovi, SVP Customers and Marketing from Fennica Gaming.

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