Fennica Gaming Celebrates 20 Years of eInstants: A Global Success Story Born in Finland

Fennica Gaming proudly celebrates the 20th anniversary of eInstants, the pioneering digital instant games that have redefined lottery entertainment globally. These innovative games have grown from a visionary idea into a worldwide phenomenon and now Fennica Gaming offers one of the largest game catalogues on the market.

Today, Fennica Gaming eInstants are live and thriving across 3 continents, and the journey has just begun. Under the leadership of Fennica Gaming – a Veikkaus subsidiary and the owner and distributor of the most innovative eInstant IP’s at the market – these games continue to expand, captivating new markets and players.

“When we first started developing eInstants over 20 years ago, we were driven by a simple question: how can we bring the magic of instant tickets to digital platforms in a way that’s fun, fair, and endlessly engaging? Soon, we were inspired by the world-class mobile gaming scene in Finland and sought the best recipe to combine these elements with money gaming,” said Harri Järvinen, who humbly call himself as one of the inventors of eInstants, but whom we are proud to call “the Father of eInstants.”

He continues: “The secret ingredient for success was found when we launched the first entertaining eInstant, NokkaPokka™ or ChirpAmore™ in English in 2013. Ever since we have created many entertaining successful games. Seeing them now entertaining players worldwide is incredibly rewarding. We created something unique, and I believe the best is yet to come as we constantly innovate and blend new inspirations from the mobile gaming scene."

What sets Fennica Gaming’s eInstants apart is their blend of smart technology and great entertainment. With an adaptive algorithm that offers players endless opportunities to make decisions and intuitive in-game tutorials, Fennica Gaming’s eInstants stand as the leaders of eInstant games. Fennica Gaming’s extensive eInstant portfolio reflects this diversity and is designed to meet the evolving expectations of modern mobile players. As the market grows, so does the portfolio – ensuring that licensees have access to top-performing, cutting-edge, culture-specific content.

“Our portfolio is offering something for everyone – from fast-paced express games to immersive titles with longer play cycles and deeper storytelling. With our blend of mobile gaming mechanics and our money gaming mathematics we create games that cater to our customers and their players’ preferences in different markets. We always put the player first, and deeper knowledge of players in different markets fuels our innovative processes,” shares Tomi Nuottamo, Game Producer at Fennica Gaming.

The +20 years of experience in developing digital entertainment for lottery customers add value to those seeking to gain market share in the increasingly digitalized gaming industry.

“We’re proud to carry forward the legacy of Nordic innovation through eInstants. With every new partner and every launch, we’re helping lotteries around the world modernize their portfolios and connect with new audiences – especially digital natives. That’s what the next 20 years are all about,” said Joni Hovi, SVP Customers & Marketing of Fennica Gaming and continues. “As eInstants have now been live for 20 years, the games have conquered hundreds of thousands of players’ hearts on three continents. Our 70 fellow Fennicans are committed to pushing boundaries, creating market-leading content, standing by the side of our international customers, and delivering winning experiences for players and partners alike.”