--- title: Crafting the Future of British EGM Cabinets for Merkur and Blueprint description: Fennica Gaming designed future money gaming EGM cabinets for British markets for Merkur and Blueprint Operations. image: https://www.fennicagaming.com/hubfs/news_hero_1200_british2.jpg --- [Skip to content](https://www.fennicagaming.com/newsroom/crafting-the-future-of-british-egm-cabinets-for-merkur-and-blueprint#main-content) [![FENNICA_Veikkaus_Sponsor_RGB_White_Gold](https://www.fennicagaming.com/hubfs/FENNICA_Veikkaus_Sponsor_RGB_White_Gold.png) ](https://www.fennicagaming.com) [ Login to ![](https://www.fennicagaming.com/hs-fs/hubfs/Logos/frame-logo.png?width=70&height=12&name=frame-logo.png) ](https://frame.fennicagaming.com/) - [Main](https://www.fennicagaming.com) - Products - [eInstant](https://www.fennicagaming.com/products/einstant) - [eCasino](https://www.fennicagaming.com/products/ecasino) - [EGM](https://www.fennicagaming.com/products/egm) - [Multiplayer](https://www.fennicagaming.com/products/multiplayer) - Services - [GaaS](https://www.fennicagaming.com/services/games-as-a-service) - [Game development kit](https://www.fennicagaming.com/services/game-development-kit) - [Game development](https://www.fennicagaming.com/services/game-develoment) - [Bespoke](https://www.fennicagaming.com/services/bespoke) - [Frame](https://www.fennicagaming.com/services/frame) - [Business support](https://www.fennicagaming.com/services/business-support) - Customers & Partners - [Customers](https://www.fennicagaming.com/customers) - [Partners](https://www.fennicagaming.com/partners) - [We Fennicans](https://www.fennicagaming.com/we-fennicans) - [Newsroom](https://www.fennicagaming.com/newsroom) - [Contact](https://www.fennicagaming.com/contact-us) - #### Products - Our Products are tried and tested and at the peak of innovation. 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We invite you to explore more! - [GaaS](https://www.fennicagaming.com/services/games-as-a-service) - [GDK](https://www.fennicagaming.com/services/game-development-kit) - [Game development](https://www.fennicagaming.com/services/game-develoment) - [Bespoke](https://www.fennicagaming.com/services/bespoke) - [Frame](https://www.fennicagaming.com/services/frame) - [Business support](https://www.fennicagaming.com/services/business-support) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # Crafting the Future of British EGM Cabinets for Merkur and Blueprint [ Fennica Gaming ](https://www.fennicagaming.com/newsroom/author/fennica-gaming) Oct 4, 2024, 1:59:48 PM Merkur, a worldwide frontrunner in electronic gaming machines, along with its subsidiary Blueprint Operations, has announced pioneering co-operation that is set to transform the British gaming scene. To achieve this, they have enlisted the aid of Fennica Gaming, a subsidiary of the Finnish National Lottery Veikkaus, known for its nearly a century long expertise in designing innovative gaming cabinets. This initiative underscores Merkur’s dedication to excellence and Fennica’s innovative prowess. ![Fennica Gaming cabinet designs floating in space with Merkur, Blueprint and Fennica company logos](https://www.fennicagaming.com/hubfs/news_hero_1200_british2.jpg) The goal of envisioning the next generation, state-of-the-art cabinet for Britain’s cabinet market, was concluded before the summer of 2023. The work continued through the end of 2023 to complete the vision for the future of the Britan’s brick and mortar gaming. - We have a very clear understanding on the specific features and needs for cabinets in different settings. We have been building our own cabinets since the day one from 1938 and therefore we have gained knowledge on the large scale. We believed that we could really help optimize the cabinets for other markets and were happy to collaborate with such strong players as Merkur and Blueprint Operations, says Timo Kiiskinen, the Managing Director of Fennica Gaming. - We have decades worth of knowledge when it comes to designing and operating gaming cabinets. We have always strived to stay ahead in exceeding player expectations both in design and technology wise. The model we have now designed for Merkur, and particularly for its British subsidiary Blueprint Operations, seamlessly blend aesthetics, functionality, security and the best-in-class player engagement, explains Aaro Kurkela, the design manager overseeing the Fennica’s design project. - Merkur is a company that strives to develop products in line with the latest customer needs and sets the highest industry standards. We take responsibility seriously, initiating the lifecycle of the cabinets and product recycling well in advance. As we plan to update our cabinets in the UK market, we reached out to Fennica Gaming to design a cabinet that meets the latest standards, states Sascha Blodau, the General Manager from Gauselmann UK. Blueprint Operations operates Merkur’s cabinets in the UK and Kevin Schmidt, the responsible for international products at Blueprint Operations, knows exactly what the players are seeking.  - Given the extensive experience of the parent company Veikkaus in operating gaming arcades and points of sale, it was an easy decision to choose Fennica Gaming as our design partner, known for their professionalism and the whole Veikkaus Group’s player-focused approach. We are very happy with the outcome and modernization of the cabinet. The production team can now very easily start to plan the production of the cabinet. - The co-operation worked smoothly. We had the opportunity to discuss with sales personnel and cabinet maintenance professionals at Blueprint Operations, as we believe that local experts possess the best knowledge of their market needs. We designed a product with a cutting-edge design and provided Merkur and Blueprint Operations a clear vision of what the future holds for Britan’s cabinet market, Aaro Kurkela concludes. The final product will be produced in the volume of thousands for British gaming arcades and points of sale.  These cabinets will be distributed by Blueprint Operations in the UK starting in 2025. Fennica Gaming is also pushing forward a content provider position in the future to follow the good start at the Swedish markets. [#design](https://www.fennicagaming.com/newsroom/tag/design) [#GreatBritain](https://www.fennicagaming.com/newsroom/tag/greatbritain) [cabinet](https://www.fennicagaming.com/newsroom/tag/cabinet) [Merkur](https://www.fennicagaming.com/newsroom/tag/merkur) [Blueprint Operations](https://www.fennicagaming.com/newsroom/tag/blueprint-operations) [EGM](https://www.fennicagaming.com/newsroom/tag/egm) ## Leave a Comment ## Related Posts ### [Jun 24, 2024, 8:47:19 AM First casual-gaming-like eInstants in Brazilian market - Fennica Gaming Launches its eInstant Games in Brazil with LottoCap](https://www.fennicagaming.com/newsroom/fennica-gaming-launches-its-einstant-games-in-brazil-with-lottocap) ### [Jul 13, 2026, 9:31:05 AM From Sauna Benches to Dutch Screens: Our Titles Go Live with Gaming1 at Circus.nl](https://www.fennicagaming.com/newsroom/titles-go-live-with-gaming1-at-circus.nl) ### [Aug 14, 2024, 8:37:59 AM Fennica Gaming Launched its Successful eInstants in France](https://www.fennicagaming.com/newsroom/fennica-gaming-launched-its-successful-einstants-in-france) ![FENNICA_Veikkaus_Logo_Dark_Violet_RGB](https://www.fennicagaming.com/hs-fs/hubfs/Logos/FENNICA_Veikkaus_Logo_Dark_Violet_RGB.png?width=225&height=53&name=FENNICA_Veikkaus_Logo_Dark_Violet_RGB.png)   #### About - [Who we are](https://www.fennicagaming.com/we-fennicans) - [Career](https://www.veikkaus.fi/fi/yritys#!/tyopaikat/avoimet-tyopaikat) - [Veikkaus](https://veikkaus.fi) - [Sustainability](https://www.fennicagaming.com/sustainability) #### Newsroom - [Articles](https://www.fennicagaming.com/newsroom) - [LinkedIn](https://www.linkedin.com/company/fennicagaming/) #### Support - [For customers](https://www.fennicagaming.com/customers) - [For partners](https://www.fennicagaming.com/partners) - [Contact us](https://www.fennicagaming.com/contact-us) - [Privacy Policy](https://www.fennicagaming.com/privacy-statement) - [Cookies](https://www.fennicagaming.com/cookie-declaration) - Terms and conditions - [Whistleblow](https://www.veikkausgroup.com/en/whistleblowing-channel) © 2026 ![fennica logo 4](https://www.fennicagaming.com/hs-fs/hubfs/Logos/fennica%20logo%204.png?width=172&height=30&name=fennica%20logo%204.png) ![fennica logo 6](https://www.fennicagaming.com/hs-fs/hubfs/Logos/fennica%20logo%206.png?width=29&height=30&name=fennica%20logo%206.png) and the names of the games are registered by Fennica Gaming Ltd. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "dateModified" : "2024-10-01", "datePublished" : "2024-10-01", "headline" : "Crafting the Future of British EGM Cabinets for Merkur and Blueprint", "image" : [ "https://26631848.fs1.hubspotusercontent-eu1.net/hubfs/26631848/news_hero_1200_british2.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.fennicagaming.com/newsroom/crafting-the-future-of-british-egm-cabinets-for-merkur-and-blueprint", "@type" : "WebPage" } } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Fennica Gaming", "url" : "https://www.fennicagaming.com/newsroom/author/fennica-gaming" }, "dateModified" : "2024-10-04T10:59:48.272Z", "datePublished" : "2024-10-04T10:59:48.000Z", "headline" : "Crafting the Future of British EGM Cabinets for Merkur and Blueprint", "image" : [ "https://www.fennicagaming.com/hubfs/news_hero_1200_british2.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.fennicagaming.com/newsroom/crafting-the-future-of-british-egm-cabinets-for-merkur-and-blueprint", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.fennicagaming.com/hubfs/fennica%20logo%205.png" }, "name" : "Fennica Gaming Ltd" } } ```